The NHS is broken. After years of chronic underfunding, the waiting list stands at more than 7.5 million, and over 40% of those people have been waiting for longer than the target of 18 weeks. The ...
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...
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