‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
The U.S. Judicial Panel on Multidistrict Litigation sent more than 50 data-breach cases against TransUnion to U.S. Senior District Judge Robert Gettleman in the Northern District of Illinois. Many ...
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