Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

See how to join two data sets by one or more common columns using base R’s merge function, dplyr join functions, and the speedy data.table package. R has a number of quick, elegant ways to join data ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

What’s the difference: Data migration vs data conversion? Your email has been sent Even though data migration and data conversion both occur during a data move, the two processes aren't the same. Find ...