Q. You explained Excel’s Scenario Manager in your November 2024 Tech Q&A article and Goal Seek in your December 2024 Tech Q&A article. Can you please explain the final What-If Analysis tool: Data ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

How do I do that in data.table? Find code for dozens of data tasks in this searchable cheat sheet of R data.table and Tidyverse code. Speed. Concise syntax. Backwards compatibility. But especially ...

See how to join two data sets by one or more common columns using base R’s merge function, dplyr join functions, and the speedy data.table package. R has a number of quick, elegant ways to join data ...

What’s the difference: Data migration vs data conversion? Your email has been sent Even though data migration and data conversion both occur during a data move, the two processes aren't the same. Find ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...