Snowflake Inc. (NYSE:SNOW) announced on Thursday that Snowflake Data Clean Rooms are now generally available to customers in AWS East, AWS West, and Azure West. This helps how enterprises can securely ...

LiveRamp (RAMP) recognized for extensive partner network, interoperable architecture, and native activation SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration ...

Data cloud company Snowflake today announced it has signed a definitive agreement to acquire Samooha, a startup building "data clean room" technology to help businesses securely share and collaborate ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

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The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Businesses don’t operate in a vacuum, no matter what size they are. The interdependent relationship between suppliers, partners, vendors, employees and customers requires compliant and secure data ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

Free Snowflake Native Application appears to eliminate the complexity of self-managing a data clean room for non-technical users, analysts said. Snowflake on Thursday said it was making its Data Clean ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...