Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...
In the past decade, companies have spent billions on data infrastructure. Petabyte-scale warehouses. Real-time pipelines. Machine learning (ML) platforms. And yet — ask your operations lead why churn ...
Like many professionals, my job doesn’t require expertise in data or analytics. I’m a writer and editor, so I deal with words, not numbers. Still, nearly every knowledge worker today needs to be a ...
CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170+ countries and with more than 110,000 employees spread over 1,500 ...
To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...