Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...

MISSOULA, Mont. — A University of Montana data analytics course for business students is using beer sale data to make the course more engaging. A clinical professor of marketing in the College of ...

As rapidly growing amounts of data are created and used in industry and research environments, there is an increasing demand for people who are able to pursue data-driven thinking and decision-making ...

Over the last three years, I have seen far too many sales leaders fail to recognize what analytics and data science can do for them. As a Kellogg Professor and Chief Analytics Officer at a sales ...

Professor honored with teaching award for enthusiasm, engagement and his Advanced Analytics course. About a decade ago, when Dan Zhang was first approached to create a business analytics course, ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

This year the business school at SUNY Geneseo, in Geneseo, N.Y., took two giant steps into the world of data analytics. It created a data analytics minor and is requiring accounting and other students ...

Demands from both the business community and the Association to Advance Collegiate Schools of Business (AACSB) have made it more urgent for academics to incorporate data analytics in the accounting ...

Students enrolled in the Introduction to Data Analytics course at Lee University are gaining hands-on experience with real-world data and industry tools, preparing them for the growing demand in ...

In today’s modern world, data drives most major business decisions — including marketing campaigns, new product development, technology automation, pricing strategy and more. The University of Wyoming ...