Research finds that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. In fact, only a small percentage of ads were fast-forwarded by DVR users who ...
It may be the DVR effect, impact of cable or the Internet, but it is kind of depressing seeing a whopping seven programs on the Big 4 broadcast networks post a 1 rating among adults 18-49 on Night 10 ...
Watching a television show from a digital video recorder gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised products ...
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised ...
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