Tempe, AZ — Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

The programmatic advertising industry had a very public moment the last few weeks. Publicis — one of the world’s largest ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering ...

Hero One, powered by AdTheorent (ADTH), enables advertisers to leverage the power of AI and Machine Learning to reach and engage diverse audiences at scale "AdTheorent is thrilled to partner with Hero ...

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

EL SEGUNDO, Calif., March 25, 2026 (GLOBE NEWSWIRE)-- Shirofune, Japan’s leading digital advertising automation platform, today announced its integration with Amazon DSP, a programmatic advertising ...

SEATTLE--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to ...

Advertisers have historically paid for their DSP/programmatic execution as a percentage of their media spend. This pay-as-you-go model worked for several reasons: First, advertisers needed to fluidly ...

Yahoo DSP is offering new tools to programmatic TV advertisers thanks to several new partnerships. For instance, Yahoo DSP is working with Roku Exchange and Roku Data Cloud to streamline the TV buying ...