Many brands treat their marketing budgets like treasure chests, and rightly so—every dollar counts when capturing audiences. With Astrad's Demand-Side Platform (DSP)-Data Management Platform (DMP), ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

NEW YORK--(BUSINESS WIRE)--Yahoo today announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The move helps advertisers gain ...

Retail media was once the digital equivalent of a cardboard endcap; a convenient sales tool tucked next to the product you were already looking for. For example, if you looked up “dish soap” on a ...