“We are proud to announce that we are the first DIY app platform to offer VR and AR features,” said Abhinav Girdhar CEO and Founder of Appy Pie. “SMBs rarely have the resources and budget to integrate ...

No Oculus Rift, no problem. A clever dad creates an immersive bike-racing environment for his daughter with the use of a few props and a lot of strength. Freelance writer Amanda C. Kooser covers ...

Lowe’s Cos. is embarking on the next chapter of its virtual reality journey. Starting Tuesday, March 7, the home improvement chain’s store in Framingham, Massachusetts, debuted its “Holoroom How To,” ...

Virtual reality doesn’t feel very real if your head is the only thing receiving the virtual treatment. For truly immersive experiences you must be able to use your body, and even interact with virtual ...

First we saw Coca-Cola convert 12-pack cartons into DIY virtual reality headsets, now the fast-food moguls at McDonald's are doing the same thing with their Happy Meals. Big Macs and golden arches may ...

It wasn't so very long ago that plenty of industry pundits were prognosticating that VR (virtual reality) was poised to be the “next big thing,” driving sales of head-mounted displays (HMDs) and ...