Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Opinions expressed by Entrepreneur contributors are their own. A common word of advice for entrepreneurs is to build what they personally want, but this can prove to be a path to failure. After all, ...

MOST COMPANIES DON’T REALLY KNOW what their customers think of them. And the Internet is making the feedback gap worse. Customers, through websites, often have just as good or better information than ...

Creating personalized experiences helps build stronger customer relationships and enhances brand loyalty. Actively gathering and acting on customer feedback helps small businesses improve their ...

In last month's article, I introduced you to coproduction experiences—a model for how companies form a competitive advantage through customer performance. The four elements of the model are vision, ...

Emily Washcovick is a senior field marketing manager and small business expert at Yelp. She educates business owners on best practices and provides resources to help them grow and succeed. Washcovick ...

What are some questions you’d like to ask your customers? And if you could interview them, how much time do you think it would take? How much money would you spend doing it? Marketers spend hundreds ...

Studies show that 70% of consumers prefer products developed with their feedback in mind, and 67% are more loyal to brands that seek their opinions. If you want to grow and retain your customer base, ...