Verizon customers across the country were hit with a widespread service outage on Wednesday, leaving many customers unable to call, text, or access the Internet for much of the day. On Wednesday evening,

Verizon now has the freedom to pull a lever that will make it more difficult for customers to switch phone carriers.

Some customers may have gotten emails detailing those increases. For many, it's $4, but for a small number, it's $20. Here's why.

Marketers spend a lot of time and money crafting a brand image. The look and feel of the brand is just the beginning. With a largely online buyer journey to contend with, marketers also spend significant time assembling carefully crafted content, including ...