LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading fintech industry player used ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Marketers have spent the last decade chasing better customer data. However, for all the investment, most still struggle to get the insights they need to drive real results. Why? Because we’ve been ...

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...

Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into 'proof of concept' with testing customer segmentation in Google Ads Customer Match. Senior ...

I will readily admit that refining your customer segments can be even more daunting than the toughest 1,000-piece landscape puzzle. B2B marketers struggle with selecting a few of the endless ...