As industries move into digital transformation, customer satisfaction appears to have become less of a boardroom agenda item. I believe the ethos of customer experience was lost as companies became ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

It’s one thing to attend a user conference. It’s another to spend 3-hours after the event conversing, in-depth, with a customer who’s taking on a major transformation effort that will be anchored with ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

If your AI strategy doesn’t clearly improve the product or lower the cost, you’re not AI-native — you’re just AI-branded.