One of the most important strategic moves any organization can make, regardless if it’s a corporate giant or a solo consultancy, is to be able to harness the power of the new media tools to know and ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. When virtually every company today says they are customer-centric, ...

Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Opinions expressed by Entrepreneur contributors are their own. Every entrepreneur knows that customers are important. Without customers, you wouldn’t have a business. These are the patrons who buy ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

With fall comes the time to set goals for the coming year and to reflect on what you would like to have accomplished when you think back to those goals. There are KPIs to achieve and roadmap goals, ...

Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. CMOs want to make CX investments that will drive the most ...

There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential ...