Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider. Companies that don’t measure the impact of Voice of the Customer ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

A grand opening is a celebratory event that introduces a new business to the neighborhood and potential customers. These affairs are more than traditional, obligatory dates on the business calendar: ...

The best businesses understand their customers inside out. They know their likes, dislikes, hopes and dreams. They know why they buy and why they say no. If you don't have this information, you’re at ...

One of the most often requested features we get (and refuse to implement) at Promoter.io is the ability to add additional questions to a survey (beyond the two-primary questions). This topic has led ...