Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

A fundamental principle of running any business is to know your customer. Is the company selling fertilizers to farmers, clothing to teenage girls or vacations to older retired people? The differences ...

When a business is trying to sell a product or a service, it must have a target market. Who are the people that are most likely to buy? Knowing this helps narrow your audience so that you can be more ...

Take a look around any airport, shopping center, or restaurant and you're bound to see people using anything from mobile phones to BlackBerries to pagers to access both voice and data services. As ...

I’m a huge proponent of Simon Sinek’s Golden Circle and the idea of starting with “why?” Why are you in business? Why did you decide to take a leap and start your own company? After starting with “why ...