A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their ...

Almost every job-seeker has found themselves stumbling over one of the standard job interview questions at some point. That's okay! We stumble over common interview questions because we haven't had ...