Whether you're launching your business through an e-commerce website or are doing it the traditional way by erecting a brick-and-mortar store-front, the most important thing is to bring in potential ...

Small-business owners can maintain their customer bases and increase sales by creating proactive customer service plans to keep buyers happy. Just because you're not receiving complaints or returns ...

Both service operations and manufacturing operations are in the business of satisfying customers, and that requires organization and planning. While the mechanisms and inputs for creating customer ...

As a business leader, it might be tempting to delegate all things digital to your IT department. This is especially true among small businesses, for whom the IT "department" might consist of a single ...

Many retailers are unknowingly operating with a blind side in their planning and merchandising that threatens to derail them on their path to customer-centricity. Merchandise planning is the ...