Discover how Five Star Bank, a premier provider of consumer and commercial deposits, loans, treasury services and BaaS, uses TCS Customer Intelligence & Insights™ to deliver AI/ML powered real-time ...

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

Although phrases such as digital transformation and customer experience are over-hyped, many organizations are making significant investments in these areas. Such transformation efforts help companies ...

Ocado has revealed details of how the deployment of machine learning technology is boosting the responsiveness of its customer services team by helping them avoid email overload. With no bricks and ...

Access of our Customer Service Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

In the world of banking, there are a lot of complex digital solutions. Among them are some truly exceptional ones, such as Contextual Banking Experience (CBX), a corporate banking product by iGTB ...

COSTA MESA, Calif.: 14 March 2019 — Satisfaction scores tend to increase when car dealership service departments use customers’ preferred methods of communication; however, dealerships are not ...

For small businesses and entrepreneurs, brand development demands a strategy to promote the company and the product. Gone are the days of old-fashioned sales tactics that earned a quick dollar.

Specsavers has been working with Fujitsu to use a combination of retail technology systems to create a single view of each of its customers across its global business. In 2015, the UK optical retailer ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Customer acquisition and customer retention are two essential ...