Nutshell reports that ethical AI practices in sales build customer trust through transparency, human oversight, and compliance with regulations.

Loyalty and marketing tech company Eagle Eye announced Monday the launch of an artificial intelligence-driven product ...

An essential part of business success is establishing a strong foundation of repeat customers. But it’s also important to build on that foundation, as attracting new customers is key to spurring ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Imagine a marketer needing to decide between multiple messages for a holiday season campaign targeting the brand’s loyal customers. She consults an AI-powered segment twin to rank the content and ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

The move is aimed at protecting key customer segments in areas where rival platforms are expanding rapidly. Industry ...

Q3 Highlights: Twilio posted third-quarter revenue of $1.3 billion, beating analyst estimates of $1.25 billion, according to Benzinga Pro. The company reported adjusted earnings of $1.25 per share for ...

The 10,000-employee government services provider has shifted 18-year company veteran Chris Jenkins to president of its construction and security solutions group. Jenkins moves over to that operational ...