LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest success story on customer segmentation analysis.

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

Annual report gleaned from over 12 billion customer journey interactions provides actionable insights to navigate the digital journey for an exceptional CX DENVER, March 20, 2023 – CSG ® (NASDAQ: CSGS ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...