Head over to our on-demand library to view sessions from VB Transform 2023. Register Here A little more than eight years ago, Segment almost died an early death when it seemed to be out of money and ...

Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen has ...

Six months ago, when Twilio announced the acquisition of customer data platform (CDP) leader, Segment, CEO Jeff Lawson said the intent was to help any business make its customer engagement across ...

Customer engagement in the digital era requires more than just a contact center -- that's why cloud communications company Twilio paid $3.2 billion for the customer data platform (CDP) Segment. With ...

Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics The businesses that deliver the best experiences are the ones that know their customers well and use ...

These days, Segment CEO Peter Reinhardt can boast that his customer data infrastructure company has raised almost $300 million in venture capital for a $1.5 billion valuation. But he hasn't forgotten ...

Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry? So much for the slow period for Customer Data Platforms (CDPs). The industry, which saw ...

NORTH SALT LAKE CITY, Utah -- Some companies say they put customers first, but then do little to act on this promise. Two years ago, Maverik Inc. created an entire organizational structure that ...

Sources have told TechCrunch that Twilio intends to acquire customer data startup Segment for between $3 and $4 billion. Forbes broke the story on Friday night, reporting a price tag of $3.2 billion.

Addition of Segment’s CDP to Twilio’s Customer Engagement Platform Gives Businesses a Single View of the Customer Across Channels Enables Organizations to Create Personalized, Timely, and Impactful ...