Last week, FEI marketing whiz Marka told savvy salesperson Zoot about the advantages of a Customer Loyalty Program. This week, Marka shows Zoot how to calculate how effective FEI’s loyalty program is.

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Caterpillar revamps Cat Rewards and rebrands the Cat Card as Cat Commercial Account for clearer purchasing and financing ...

Starbucks has recently seen a spike in demand after facing weak sales for several financial quarters last year amid changing consumer attitudes toward fast food. To capitalize on the recent surge in ...

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

At a time when new-car prices are rising steadily, any incentive for buyers is going to be particularly attractive. To capitalize on this, Hyundai has launched a new customer rewards program known ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards. Advance Rewards maintains a familiar, tiered structure while introducing ...

Managers of brick-and-mortar retail stores make sure to lock the doors and arm the security system before heading home for the night. For organizations doing business online, that’s not so easy. The ...