Loyalty is a two-way street. Customers show loyalty to a brand when it consistently meets their needs through an exceptional series of experiences. Brands show loyalty to customers by providing the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Sun, Y., & Zhang, D. (2019). A model of customer reward programs with finite expiration terms. Management Science, doi:10.1287/mnsc.2018.3115 A little-understood ...

As consumers become more and more disengaged with brands, what can companies do to help strengthen relationships and build more trust with their clients? Customer engagement can take many forms, like ...

In the rush to ensure consumer loyalty, and protect sales from the competition, Jacksonville, Florida-based supermarket chain Winn-Dixie is introducing a new Customer Reward Card program to offer ...

Opinions expressed by Entrepreneur contributors are their own. Every business aims for its customers’ loyalty, but how much loyalty do you show them back? It can take years of hard work to do that, ...

PerfectVape, a leading retailer in the vaping industry, announced the launch of its most-awaited customer loyalty program. Showcasing their gratitude to their dedicated customers, PerfectVape launched ...

You approach the cashier, place your goods on the counter, open your wallet, prepare to pay and then hear it, the familiar pitch uttered by countless clerks: “Would you like to sign up for a credit ...

Yacheng Sun and Dan Zhang. 2019. A Model of Customer Reward Programs with Finite Expiration Terms. Management Science, 65(8): 3470-3469. A little understood phenomenon of customer reward programs is ...

This is a preview. Log in through your library . Abstract A little-understood phenomenon of customer reward programs is the prevalent use of finite reward expiration terms. We develop a theoretical ...