Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

In marketing, attracting new customers is only one half of the equation; businesses must also focus on how to keep those customers once they earn them. Sending customer retention emails is one way to ...

Gamification offers a captivating and entertaining solution to irrelevant emails. Email gamification is quite effective, but it needs to resonate with your customers and be approached with ...

Winning a new customer is exciting; it’s an indication of campaigns and strategies coming to fruition. It’s why marketers love marketing, especially in B2B. But what about your existing customers?

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. User retention is mathematically one of the most important aspects ...

Pricing strategies for early-stage companies are a unique problem. Most lack enough data about what will work for potential and future customers to make a sound data-based decision. But what you lack ...

“Holy smokes! What could have occurred just now?! I have used my laser vision to vaporize that poor customer service experience, and have created a coupon for you to help mend your online experience ...

Customer retention is crucial for revenue growth and profitability in the ecommerce sector, with customer loyalty being the foundation of a solid consumer base High customer retention rates can help ...

The holiday season is a great time to drive big revenue numbers from your existing customer base, but it’s also an incredibly powerful time to introduce new customers to your brand. In fact, up to 46% ...

Creating the best team to support your business is not as simple as hiring experienced people. Rather, it takes thinking outside the box on where and how to look for new talent. The Fast Company ...

We celebrate Customer Service Week and CX Day in the first week of October. Customer service is a term neatly nested within a more robust category known as customer experience (CX). Many other factors ...

The most recent Forrester Customer Experience Index is creating a lot of buzz in customer experience (CX) circles — but for all the wrong reasons. Despite companies’ increased investment in CX ...