Customer success leaders can also request an invitation to Brilliance in the AI Era, an exclusive evening featuring insights, live demos of Gainsight MCP in action, and curated networking. The global ...

In small business, retaining customers is just as important (if not more so) than finding new customers. Loyal customers don't just increase the money in your bank account, they become brand advocates ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

If you run a subscription-based software company, you may want a customer-retention program that delivers renewals on time, with a price upsell, and with happy customers. However, landing all three is ...

The global economy is teetering on the verge of a recession, causing many organizations to retrench, either by slowing investments or aggressively cutting costs. Retrenching can be an effective ...

Customer engagement platform Braze (NASDAQ:BRZE) in Q3 CY2025, with sales up 25.5% year on year to $190.8 million. Guidance for next quarter’s revenue was optimistic at $198 million at the midpoint, 2 ...

Retail loyalty programs are quickly separating into the haves and the have-nots. Among the signs of multichannel loyalty management is the spread of data in operationalizing member acquisition.

In the fiercely competitive travel industry, customer loyalty has become a critical factor for sustainable business growth. With numerous booking platforms offering similar services and vying for ...