Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Yasam Ayavefe highlights repeat-focused leadership built on trust, consistency and customer retention.

When e-commerce teams talk about “retention,” they usually think about what happens after someone buys: onboarding flows, replenishment reminders, CRM campaigns and loyalty tactics. But in my time as ...

Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong.

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

Customer retention has never been more important to an organization’s bottom line, but achieving it means doubling down on the connection between employees and customers. Here’s why it works, and how ...

If you run a subscription-based software company, you may want a customer-retention program that delivers renewals on time, with a price upsell, and with happy customers. However, landing all three is ...

Today’s business landscape isn’t defined just by products or pricing—it’s defined by experience. Customer expectations have evolved, and businesses that fail to prioritize the customer journey risk ...

AT&T added hundreds of thousands of new postpaid customers in Q3 2025, but its churn rate rose as existing users left the network. The loss of autopay discounts and billing frustrations may be driving ...