RightNow Technologies has taken the covers off a $25m two-year technology development project, the RightNow 8 enterprise suite. And this enterprise software-as-a-service company believes this will ...

Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

While ERP excels at post-sale management, it leaves a critical gap in managing relationships that determine customer loyalty.

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

A customer retention program can be a powerful tool in the arsenal of customer relationship management. Retention is important to most companies because the cost of acquiring a new customer is far ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

Lifecycle Software, a provider of BSS, is debuting its new product NEXUS IQ at MWC26. NEXUS IQ unifies data from diverse sources to orchestrate engaging, adaptive, and interactive journeys that ...

Optimove, the leading provider of automated retention marketing solutions for online businesses, announced that Spiral Solutions has successfully completed deployment of the Optimove software. Spiral ...

The North America Subscription Billing Management Market is projected to surge from USD 2.96 billion in 2025 to USD 8.69 ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...

Customer expectations are high, and how you attend to your customers’ needs will affect customer retention and business growth. So you need an effective call center management strategy. Forbes Advisor ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...