Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

The business landscape is fierce. Your company is competing not only with your direct competitors but also everyone else for your customers' attention. Moreover, there's so much change happening that ...

Gamification offers a captivating and entertaining solution to irrelevant emails. Email gamification is quite effective, but it needs to resonate with your customers and be approached with ...

Retaining existing customers is essential for small and mid-sized businesses where resources are often limited and every loyal customer can have a disproportionate impact on profitability. While ...

Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Doze also invested in tools enabling more sophisticated identification, segmentation, and ...

A new consulting firm focuses on the systems behind customer experience, helping organizations design CRM architecture, ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Most early-stage founders spend their first years chasing growth. New users. New customers. New revenue. The adrenaline of ...