Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business landscape is fierce. Your company is competing not only with your direct ...

According to a statistic by Marketing Metrics, you are from 3 to 14 times more likely to convince an existing customer to make a repeat purchase than you are to convince a totally new customer to make ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Customer retention refers to the percentage of customer relationships that, once established, a business is able to maintain on a long-term basis. Customer retention is a simple concept—happy ...

Twilio (TWLO) shows double-digit growth, 109% net retention, and an AI-native platform shift—yet trades at 21.4x FY27 EPS.

One thing all businesses can bank on in the future is that things will be more uncertain and unpredictable than ever before. From global pandemics, to the resulting supply chain and employment issues, ...

A technology firm has announced a change of its name from Supapbot to Retentifi, a move geared towards rebranding and ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

Opinions expressed by Entrepreneur contributors are their own. What if your customers decided to stay with your brand, totally ignoring your competitors? What if they not only stayed but also started ...