“According to a report by Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising, and people are ...

As a business owner dedicated to helping small businesses grow and thrive, I’ve often talked about the importance of referrals to the long-term health of a business. However, many entrepreneurs are ...

If you want to grow your business, there’s no need to rethink your entire sales or marketing strategy. Instead, work toward the goal of generating more customer referrals from the satisfied customers ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

Referrals are a lot more important to your customer management strategy than you may think. In fact, research shows that CEOs rate customer management as one of the top five decisions they are facing.

All the referral program magic in the world won’t help if your customers don’t like your company enough to send their networks your way. That said, referral programs are not all created equally. For ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Opinions expressed by Entrepreneur contributors are their own. In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer ...

Once you know what your referral program needs are, you’re ready to figure out what kind of technology you’ll need to make your referral dreams a reality. (If you’re not sure what kind of referrals ...