From individual customer benefits to a SaaS maturity model Individual customer benefits are crucial to document (The do's and don'ts of the customer use case - the bedrock of B2B content strategy).

The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...

Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

As businesses scale, it’s easy to lose sight of the core mission and reduce your focus on customers’ challenges. Many entrepreneurs, especially in fast-moving and innovative industries, will ...

When just minutes of digital downtime could lead to millions in lost revenue, organizations need an accurate way to assess and progress the maturity of their operations. An accurate measure of digital ...

(MENAFN- GlobeNewsWire - Nasdaq) QKS Group designates CSG as the Most Valuable Pioneer (MVP) for its AI-driven closed-loop journey management and leadership in embedding intelligence across the ...