Over the past decade, communications service providers (CSPs) have been struggling to adapt to the challenges of the digital economy. Much of this can be attributed to the agile and customer-centric ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

We are at a watershed moment in retail, consumer goods, manufacturing, travel and hospitality, and any business that thrives on customer loyalty. During the pandemic, consumers all around the world ...

Digital disruption and new generational influences are making customer loyalty tough to hold onto these days, but fresh thinking on loyalty programs is key to winning and retaining customers, ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

TORONTO--(BUSINESS WIRE)--Customer loyalty is big business and getting bigger. The new research report “Loyalty Big Picture,” from global loyalty expert LoyaltyOne, found that the total 2019 customer ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

In today’s on-demand retail market, customer loyalty is a highly prized commodity that is hotly sought after and easily lost. With increasingly aggressive competition between retailers — and a variety ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.