CRM on average 83.0% of loyalty programme owners are satisfied with their loyalty programme 92.7% of programme owners ...

Rise in Agentic AI usage: 7 out of 10 marketers feel comfortable using AI-powered agents, an emerging form of AI Loyalty ROI achieving new heights: 83.0% of loyalty programme owners reported a ...

The programmes that reward shoppers with points and plastic cards aren’t keeping pace with how rapidly retailers and customers are changing.imageThey’re misaligned with how customers live and shop and ...

First impressions might be that customer loyalty programmes have come a long way since the days of exchanging points on credit cards for obscure kitchenware. Tesco Clubcard is one of the best examples ...

In an age of omnichannel shopping, traditional loyalty programmes are failing to keep pace with expectations. On the other hand, WhatsApp loyalty programmes are becoming increasingly popular in retail ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

SAN FRANCISCO--(BUSINESS WIRE)--Visa (NYSE: V), a world leader in digital payments, today announced the launch of the Visa Web3 Loyalty Engagement Solution. The new value-added service ushers in the ...

Real-time Artificial Intelligence (AI) personalisation will shift static and generic loyalty programmes to become more intelligent and real time ...

Changing consumer behaviours and the need to transform digitally are steering more brands away from traditional customer loyalty membership programmes towards adopting new digital-enabled incentives, ...

While participating at a conference recently, I was asked what I thought was missing from loyalty in SEA. Without much deliberation, I replied, "Well…actual loyalty". Having recently moved to ...

Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation. But in an era of high churn, razor-thin 2% conversion rates, economic headwinds, ...