Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Evolving technology and privacy regulations have changed how brands ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Many companies have loyalty programs — membership programs that grant customers exclusive benefits for specific actions. At their simplest level, loyalty programs offer rewards per dollar spent or ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...