In my last post, I talked about the revenue lifecycle from an operational perspective, with an inward focus. Here, I’ll discuss some of the customer-facing elements that are affected by having a full ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

Prashanth Krishnaswami of Zoho explores the possible benefits of a revenue-generating customer service model. Digital transformation has touched nearly every industry over the past two years, as ...

Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle. Companies across all industries are navigating fundamental changes to ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

Any job search platform these days will show there are thousands of customer success (CS) positions waiting to be filled. According to research by Gainsight, a customer success software platform, ...

A report this week from Forrester is calling the last rites on the sales funnel. Out goes the framework which has driven marketing planning for many years. In comes the customer lifecycle model. The ...

In today’s customer-centric market, addressing customer churn is no less than a battle. It requires in-depth data-led customer insights for proactive identification of churn risks, driving timely ...

With new channel funding for technical assessments and proof of concepts, here’s the five most important things channel partners need to know about VMware’s new Customer Lifecycle Incentive program.

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

Opinions expressed by Digital Journal contributors are their own. With acceleration in digital transformation, customer expectations have evolved significantly in the insurance sector. In this era ...