Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

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In the previous blog, we saw how financial institutions can initiate a streamlined CDD-led customer onboarding experience. Let us now look at what does it take to manage what lies ahead. By thinking ...

(First in the two-part series on improving customer lifecycle management in banks) A 1000-mile journey begins with a single step’ – ancient Chinese adage In today’s intensely competitive environment, ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...

When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing.

Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, focusing on maximising customer delight while minimising unnecessary contact.