Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

In the previous blog, we saw how financial institutions can initiate a streamlined CDD-led customer onboarding experience. Let us now look at what does it take to manage what lies ahead. By thinking ...

Keeping pace with your customer’s evolving needs and experiences throughout their journey is essential to remaining a part of their plans. The most effective way to follow this progress is to break ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...

(First in the two-part series on improving customer lifecycle management in banks) A 1000-mile journey begins with a single step’ – ancient Chinese adage In today’s intensely competitive environment, ...

Highlighting the increasing focus on cross-channel engagement, Retail TouchPoints welcomed retail and industry expert presenters to the Customer LifeCycle Conference (CLC). Sessions offered insight on ...