Business leaders like to talk about the strength of their client relationships. Sales people echo that, and insist that their best customers are there because of their relationship. What’s really in ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. Zumba has more than 15 million customers in 180 countries around ...

Call me a skeptic, but when I heard that a new study from Forrester Research (which was sponsored by Adobe) showed a correlation between effective email and enhanced customer intimacy, I had my doubts ...

Michael Treacy and Fred Wiersema wrote a great business book a few years back called “The Discipline of Market Leaders”. In essence, they posited that market leaders are strong in one three key ...

Most call centers these days are tailoring their opening by balancing the requirements of their strategy and what their customers prefer. The best-in-class standard is not so much “agent first and ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Join FinextraTV at the Temenos Community Forum 2024 as William Moroney, ...

Imagine the power of connecting all facets of the manufacturing enterprise -- from warehouses and production to field and, ultimately, delivery to the customer. Imagine gaining the ability to monitor, ...

For a look at destinationCRM's complete coverage of CRM Evolution '09, click here. For all the live-twittering, follow @CRMe09 on Twitter, or see all the tweets under the hashtag #CRMe09. NEW YORK — ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “Intimacy implies trust,” says one industry analyst ...