Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Only 57.21% of all the email addresses ZeroBounce verified last year were valid and safe to keep, which shows the prevalence of poor-quality data in email lists. Email is the dominant communication ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tom Burke Email addresses ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

When it comes to marketing, it’s hard to beat the power of email to connect with customers and boost your digital marketing return on investment. However, customer and prospect emails require careful ...

It’s true, even as Americans complain about their email inboxes, email marketing is still one of the most effective ways to reach your audience. But that study is from 2014, which begs the question, ...

Email isn't easy- it requires a lot of time and effort to come up with an email idea, create it, proof it, and deploy it. This doesn't even count the time it takes to create the perfect segment! The ...