The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Customer data platforms were born in marketing, but they’ve outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

SAN FRANCISCO--(BUSINESS WIRE)--Census today announced that it has been recognized as a Customer Data Platform leader in the Modern Marketing Data Stack 2025: How ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

Orbee, a provider of automotive data management middleware systems, has been selected by Holman as its customer data platform provider. Orbee said its platform will allow Holman to turn customer data ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...