Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...

Salesforce today announced AI enhancements enabled by the Einstein platform integration with its customer data platform (CDP), just as rivals large and small are making similar investments. Salesforce ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

A bill that could put the brakes on a technology project seven years in the making is headed to the governor’s desk. On ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...

Data Ready for CDPs simplifies the process of collecting, cleansing, organizing, and transforming data into the structured format that CDPs often require, enabling data and marketing teams to import ...

Whatever sector your business is operating in, leaders know competition is high and survival is tough. Businesses are expected to deliver seamless experiences at scale to their customers, whose ...

LAS VEGAS--(BUSINESS WIRE)-- Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the ...