Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Strategic acquisition announced. Salesforce will acquire Informatica for $8 billion in equity value. AI data platform integration. Informatica's data management will be embedded into Salesforce's ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Retail is standing at a crossroads. Shopper expectations are rising, channels are multiplying and AI is redefining how, where and why people buy. Yet beneath all this innovation, one thing quietly ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

As industries like banking have been pushed to innovate faster and further, they’ve embraced partnerships with tech companies. These partnerships empower them to fast-track new offerings and meet ...

Attackers leveraged stolen secrets to hijack integrations and access customer data, highlighting the need for enterprises to audit connected apps and enforce token hygiene. Salesforce has disclosed ...

New and Enhanced Suite of Products Set to Redefine How Residents, Vendors and Management Teams Connect Through Automation and Insights For management companies, Vantaca IQ Insights delivers the ...