Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is ...

Your business can manage your customer data with a customer data platform (CDP), which helps centralize customer data into one consistent data platform. A CDP can empower you with the relevant, ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Aug 28, 2023, 11:00am EDT This article is more than 2 years old.

The use of artificial intelligence (AI) has significantly enhanced customer journey mapping, allowing businesses to gain deeper insights into customer interactions. Through AI-driven analysis, ...

Discover the pros and cons of customer loan consent in brokerage accounts, plus how it impacts margin trading and dividends, to make informed financial choices.