Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

When you start a small business, you quickly learn that you survive by meeting customer demand. The patterns in that demand can seem mysterious at first, but if you familiarize yourself with the ideas ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...