With ever-rising online advertising costs across Facebook and Google, it’s increasingly important to retain each customer and optimize their future spend. Not only are new customers less expensive to ...

Integrating AI isn’t enough—businesses must structure, train and continuously refine their knowledge bases to ensure accuracy, usability and painless CX. As customer expectations rise, businesses are ...

Customer retention is a big deal because, as everyone and their mother knows at this point, retaining a customer is much cheaper than acquiring a new one. And yet, there are going to come points when ...

Wharton professor Peter Fader, co-author of "The Customer-Base Audit: The First Step on the Journey to Customer Centricity" (Photo from Wharton School Press). In his new book, Wharton professor Peter ...

Opinions expressed by Entrepreneur contributors are their own. With consumers having the ability to research, compare and purchase products and services on the fly, it’s easy to believe that brand ...

Opinions expressed by Entrepreneur contributors are their own. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know ...

In today's highly competitive telecom industry, expanding your customer base is both an art and a science. While traditional marketing strategies play a significant role, the integration of modern ...

Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes ...

In most large organizations, the SEO function sits within the marketing branch – and for good reason. Quality SEO strategies are often focused on increasing awareness traffic or improving the number ...

The need to allure younger shoppers today is redefining marketing strategies for retailers who know that growing a youthful base of loyal customers is an essential process for long-term success.

It would be wonderful if businesses could keep all of their customers forever. Obviously, this would lead to long-term sustainable growth and immense success. Unfortunately, this is wishful thinking ...

Stagnated sales could mean you need a fresh batch of customers in your small business. However, if you are already offering good prices and competitive products, you'll have to work harder to reach ...