Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena ...

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...

What seemed like an easy and straightforward means of making sales is starting to look a tad bit difficult in terms of the cost of customer acquisition for D2C brands. We’re already seeing a ...

According to recent research from PwC, 32% of consumers "would stop doing business with a brand they loved after one bad experience." But brands generally lose more than just revenue through bad ...