What Is Customer Acquisition Cost? CAC is the cost of acquiring a new customer for a business and typically includes marketing expenses to get a customer to complete a purchase for your product. These ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena ...

Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer. Cost per acquisition (CPA) is a metric for businesses ...

What seemed like an easy and straightforward means of making sales is starting to look a tad bit difficult in terms of the cost of customer acquisition for D2C brands. We’re already seeing a ...

From 2011 to 2021, Facebook’s average revenue per user (ARPU) shot up at a nearly exponential rate. Companies across every sector were paying more per “eyeball” than ever as customer acquisition costs ...

For more than a decade, the zero-interest rate policy (ZIRP) created an environment where capital was cheap, risk tolerance was high and the prevailing growth strategy was simple: acquire customers at ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...