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Creating an intentional customer focus goes far beyond taking care of customers and achieving acceptable levels of customer satisfaction. An intentional approach also shapes a company’s culture, ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

In the last few decades, with the spread of globalization, many companies expanded their businesses to operate globally at either the supply side or demand side—or both. Take the example of Jane, an ...

A growing number of books and articles are actively promoting the concept of Customer Experience Management (CEM). There are also a growing number of agencies and consultancies claiming expertise in ...

Chargebacks erode margins, increase processor scrutiny, and introduce friction. Learn about chargeback management best practices to reduce payment disputes.