Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

The $1,290 price tag attached to Ping’s custom PLD putter will stop some golfers in their tracks, but depending on the head material and machining process, putters can be expensive. But four figures ...

NASHVILLE, Tenn. (WSMV) - A new custom golf club fitting and building facility is opening in Nashville. True Spec Golf has partnered with Intown Golf Club, a private indoor golf facility, to open its ...

When a customer plans to drop $2.6 million on a single purchase, like they will have to for the Aston Martin Valkyrie, it makes sense for the company in question to ensure the entire process is as ...